September 24, 2025
Breaking the Code: How GenAI Empowers Non-Techies in Technical SEO
technical-seogenaispeaking
I had the honor of speaking at brightonSEO San Diego in September 2025, and the response was incredible. Here are the key themes from that talk.
The problem
Technical SEO has historically been gatekept by coding ability. Content marketers, strategists, and junior SEOs often know what needs fixing — they just can’t implement the fix themselves.
That gap between knowing and doing is where GenAI changes everything.
What I covered
The talk walked through real-world workflows that any SEO can start using immediately:
- Generating regex patterns for redirect mappings — no regex knowledge needed
- Automating technical audits using ChatGPT + Screaming Frog
- Writing better JIRA tickets for dev teams (yes, this matters)
- Building a Chrome Extension for on-page SEO checks
- Generating structured data from page content
The takeaway
AI is the greatest technology equalizer the world has ever seen. It doesn’t replace expertise — it removes the barriers to entry for learning technical skills.
If you’re an SEO who has avoided the technical side, this is the best time to start.