Writing
Thinking out loud about SEO, AEO, technical strategy, and where search is headed. No fluff.
Blog
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Feb 7, 2026
Stop Writing New Blog Posts
One of the highest-ROI moves I've made for clients this quarter is refreshing existing content instead of creating new pages.
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Sep 24, 2025
Breaking the Code: How GenAI Empowers Non-Techies in Technical SEO
Key takeaways from my brightonSEO San Diego 2025 talk on using Generative AI to tackle technical SEO tasks without coding expertise.
External publications
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Search Engine Journal
Google Featured Snippet Update: CausalImpact Analysis
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Advanced Web Ranking
SEO During Website Development
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Advanced Web Ranking
Finding & Fixing Index Bloat: A Complete Guide
Speaking & media
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brightonSEO San Diego — Sep 2025
Breaking the Code: How GenAI Empowers Non-Techies in Technical SEO
Conference talk demystifying technical SEO for content-focused marketers using Generative AI tools.
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SEO Video Show
How GenAI Empowers Non-Techies in Technical SEO (Video)
Discussion with Dre on AI and technical SEO workflows.