Services

I work with brands that take organic growth seriously. These are the ways I typically help.

Technical SEO & Platform Migrations

Site architecture audits, indexing and crawl optimization, Core Web Vitals, large-scale platform migrations, and technical debt resolution. I work directly with your engineering team to prioritize and ship changes that move the needle.

  • Site architecture & internal linking strategy
  • Crawl budget optimization & indexing
  • Platform migration planning & execution
  • Core Web Vitals & page experience
  • Structured data implementation

AI Visibility & AEO Strategy

As search evolves beyond traditional SERPs, your brand needs to show up in AI-generated answers. I build strategies that optimize for Google AI Overviews, ChatGPT, Perplexity, and Copilot — ensuring your content gets cited, not just ranked.

  • Answer Engine Optimization (AEO)
  • AI citation & visibility audits
  • Entity optimization & knowledge graph strategy
  • Content structure for AI readability
  • AI search monitoring & reporting

Content Systems for Scale

I design content strategies rooted in real search demand and built to compound. From programmatic page generation to editorial calendars, the focus is on systems that produce durable organic growth — not one-off blog posts.

  • Programmatic & template-based content
  • Content refresh & consolidation
  • Long-tail PLP/category page strategies
  • Editorial workflow design
  • GenAI-assisted content production

Advisory & Fractional Leadership

Senior-level SEO strategy without a full-time hire. I embed with your team to set direction, build roadmaps, mentor staff, and ensure SEO is woven into product development — not bolted on as an afterthought.

  • SEO roadmap & prioritization
  • Team mentorship & upskilling
  • Cross-functional alignment (Product, Eng, Marketing)
  • SEO forecasting & business cases
  • Ongoing strategic advisory

Availability is limited. If any of this is relevant to what you're working on, let's talk.

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